Wednesday, 17th November

United Kingdom - Sunderland’s Marriott Communications supports Edinburgh-based baby loss charity, Held In Our Hearts during Baby Loss Awareness Week, in order to drive brand awareness and grow their digital presence.

Marriott Communications was tasked by Held In Our Hearts to create, manage, and implement content across their various social media channels, whilst aligning this output to a previously defined communications strategy.

This was to ensure that Held In Our Hearts’ participation in Baby Loss Awareness Week was impactful, that key messages were reaching the correct audience, and that Held In Our Hearts’ profile was able to elevate above the noise to become a distinct voice among many.

With Marriott Communications’ support, Held In Our Hearts’ campaign reached 313k people digitally over the course of the week, generating 47 social media posts, and increasing brand awareness by 2,175%. Across the charities various social media platforms, there was extensive and unanimous support for the campaign, leaving the key messages and developed content well-received with Held In Our Hearts’ target demographic.

Held In Our Hearts CEO, Nicola Welsh, stated:

“Marriott Communications has transformed our social media communication and planning. Baby Loss Awareness Week is always a busy time and our focus is on the families and being there for them emotionally.

Marriott Communications was keen to make sure all social media content was organised in advance so we could concentrate on our events and bereaved parents, they also organised and collated hundreds of personalised images for families to personally remember their little ones during the week. This meant so much to the families.

The organised yet flexible way of working made this year’s Baby Loss Awareness Week the most successful it’s ever been. We couldn’t have done it without them!”

ENDS