Baby Loss Awareness Week 2023

Held In Our Hearts /

Communications Management

Marriott Communications was tasked by Held In Our Hearts to create, manage, and implement content across their various social media channels for Baby Loss Awareness Week 2023, whilst aligning this output to a previously defined communications strategy.

Baby Loss Awareness Week, from the 9th until the 15th of October 2023, was an opportunity to:

Support bereaved parents and families and to unite with others across the world to commemorate their little ones’ lives and lost pregnancies
Raise awareness about pregnancy and baby loss
Drive improvements in care and support for anyone affected and in the prevention of pregnancy and baby loss

Marriott Communications supported Held In Our Hearts’ participation in Baby Loss Awareness Week 2023 to ensure that communications were impactful, that key messages were reaching the correct audience, and that Held In Our Hearts’ profile was able to elevate above the digital noise of other participating organisations.

Emotive Storytelling

Throughout Baby Loss Awareness Week 2023, Marriott Communications worked with Held In Our Hearts to develop and share first-person stories from the bereaved parents and families that Held In Our Hearts supports.

The stories came from families who are at different stages of their journey and have either reached a specific milestone already, choosing to mark it in some way or perhaps they are yet to reach a significant milestone and they already have complex feelings around it.

By focusing on the Storytelling aspect of Communications, we hoped that by sharing the stories, the voices of other bereaved parents will help guide, and offer compassion and support.

During Baby Loss Awareness Week, we received extensive positive feedback of the Storytelling that took place during this week and how this resonated with families and helped educate and inform the wider community.