Cheela’s
Cheela’s /
Brand Development
London-based Health & Wellness brand, Cheela’s, retained Marriott Communications for a full development of their digital and visual brand.
From the Serengeti plains to the markets of Marrakech, the African continent offers a vibrancy rich in culture, tradition, and history.
Whilst being inspired by their Founder’s African heritage, Marriott Communications wove culture and history into Cheela’s branding, which is both reflected in their use of African staples, such as the Tiger Nut, and their commitment to the protection and preservation of the Earth.
As it is said in Swahili: Kufurahia Afya Njema [Enjoy Good Health].
Storytelling
A core component of Marriott Communications’ development of the Cheela’s brand was to highlight and showcase Cheela’s commitment to sustainably-sourced, immune boosting ingredients that deliver an unparalleled quality - made in London, and made with Love.
Our storytelling ultimately positioned Cheela’s at the meeting point between Heritage, History, and Health & Wellness - where sustainability is integral to product development, where ethics are not compromised, where culture influences, and where taste flourishes.
Brand Values
The building blocks of any business or organisation serious about storytelling and connecting evocatively with their target market.
