FCS Talking Therapies
FCS Talking Therapies /
Brand Development
Kent-based Mental Health organisation, FCS Talking Therapies, retained Marriott Communications for a full development of their digital and visual brand.
Faversham Counselling Service Limited, now FCS Talking Therapies, was launched in 1992. Since then, people come from all walks of life with a variety of personal, emotional or relationship issues, seeking an impartial, understanding person with whom they can share and explore their feelings.
During the development of FCS’ branding, Marriott Communications drew inspiration from our natural world to express both FCS’ new direction as a mental health services provider, and their commitment to offering a steady hand to people during times of chaos and uncertainty.
Life can sometimes leave you feeling wobbly, FCS Talking Therapies is here to steady you.
Emotive Storytelling
A core component of Marriott Communications’ development of the FCS brand was to highlight and showcase FCS’ commitment to offering high-quality and accessible mental health support services to the people of Kent and beyond.
We used natural imagery and neutral colours to invoke peace, calm, and clarity.
Our emotive storytelling ultimately positioned FCS Talking Therapies at the meeting point between legacy and modernity - where we honour the history of the organisation, all the whilst aligning the branding to the new and energised direction the organisation has evolved to.
